What if selling didn't have to feel like the worst part of your business?

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Ways to Work Together

Sales Intensive

A focused 90-minute session where we dig into whatever part of your sales process is feeling most stuck and figure out exactly what to fix. Includes a pre-session intake and written action plan delivered within 5 business days.

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VIP Day

A full day working together to dig into what's actually going on in your business — where you're losing deals, what to fix, and how to move forward. For when you know something isn't working but you can't quite put your finger on what.

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WORK TOGETHER. WORK TOGETHER.

For Sales Teams

Looking for hands-on sales coaching for early-stage teams? Get a custom-built experience tailored to your company’s goals and challenges. 

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Sometimes you don't need a full overhaul. You just need a dedicated chunk of time with someone who really knows sales. Here's how the 90-min Sales Intensive works: 

1. Pre-session intake: After booking, I'll send you a short intake form so I can understand your business, your offer, and what's not converting. If you have a sales call recording you'd like me to review, send it over — I'll listen before we meet.

2. 90-minute working session: We spend the time digging into whatever's most broken. Depending on what you share in your intake, we might look at:

  • How you're pitching your offer (and whether it's actually selling the outcome)
  • How you're running your discovery calls & following up
  • Why warm leads are going cold and what to say to re-engage them
  • How you're handling objections and pricing conversations
  • What your outreach looks like and why it's not converting

3. Written action plan: After the session, I'll send you a written recap with the biggest opportunities for improvement and a clear framework for what to do next — specific to your offer and your situation.

Note: If you decide to move forward with a VIP Day within 30 days, the cost of this session applies toward it.

Sales Intensive

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Some founders don't have time for a multi-week (or month) engagement. They need results now, not a drawn-out process with weekly check-ins and homework assignments.

If that's you, a Sales VIP Day was made for you.

We spend one focused day together — just the two of us — working through the sales side of your business. No fluff, no theory. By the end of the day you'll know exactly what's broken, what to prioritize, and what to do about it. What would normally take weeks of back-and-forth, we get done in a day.

Popular use cases:

  • You're getting on calls but not closing and you can't figure out why
  • Your revenue feels inconsistent and you want to audit your entire sales process in one session
  • You just launched a new offer and want to build a sales strategy around it before you start selling

Book a fit call
Most early-stage founders find themselves in the same position: they've hired a sales team, but they've never led one. They don't have a sales background. They're not sure what "good" looks like, how to coach their reps, or why the pipeline isn't moving the way it should. That's where I come in.

I work with founder-led sales teams at early-stage companies — the ones where the founder is still figuring out how to lead a sales team while also running everything else. I've done this three times now, and I know what these teams need.

Every engagement is built around what your team needs, not a one-size-fits-all program. Depending on where you are, that might look like:

  • Call coaching and feedback: listening to your team's discovery and cold calls and giving specific, actionable notes
  • Outbound training: teaching your reps how to prospect, reach out, and follow up in a way that actually works
  • Pipeline reviews: making sure what's in your CRM is real, and figuring out how to move deals forward
  • Rep development: helping underperforming reps identify what's going wrong and how to fix it
  • Playbook creation: building the sales infrastructure your team needs to operate consistently

If you're a founder who's tired of guessing whether your sales team is doing the right things, let's talk.

Founder-Led Sales Coaching

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