You started a business because you're great at your work. Not because you wanted to become a salesperson.
...selling came with the territory, whether you signed up for it or not.
So now you're figuring it out on the fly. Some months feel great. Others are a mystery. You're getting on calls that feel good but going quiet after. You follow up once, maybe twice, then back off because it starts to feel pushy. And when things slow down, you don't have a clear lever to pull. You know something needs to change. You're just not sure what — or where to start.
That's where I come in.
And yet...
Hey, I'm Elizabeth Couch.
I spent about a decade building and leading sales teams at early-stage startups. The kind of environments where nothing happens unless you make it happen. No brand, no inbound, no safety net. Just hustle, process, and figuring it out.
Then I left corporate, started my own business, and got a very humbling front-row seat to everything that's hard about entrepreneurship. The one thing that was never hard for me? Selling. Not because I'm some kind of natural, but because it's a skill I'd spent years learning. And somewhere along the way I realized that's exactly the skill most women founders are missing. Not because they're not capable. Because nobody ever taught them. That's the gap I fill.
I work with women founders who are great at their work and ready to get just as good at selling it — without the dread, the awkwardness, or the feeling that you have to become a completely different person to close a deal.
I teach women founders how to sell. without becoming someone you're not.
Ways to Work Together
Power Hour
A focused 60-minute session where we dig into whatever sales question or challenge you're stuck on. You bring the problem, I bring the answers, you leave with a clear next step.
VIP Day
A full day working together to dig into what's actually going on in your business — where you're losing deals, what to fix, and how to move forward. For when you know something isn't working but you can't quite put your finger on what.
For Sales Teams
Looking for hands-on sales coaching for early-stage teams? Get a custom-built experience tailored to your company’s goals and challenges.
what clients are saying
Sell Like a Girl
Real talk about selling for women founders who are great at their work and ready to get just as good at growing it. Case studies, frameworks, and honest advice—delivered to your inbox, weekly.
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